Browse the All Freelance Writing collection of marketing and PR articles below.
You’ll find posts covering how freelance writers can market their services more effectively, build visibility, strengthen positioning, and better understand the promotional side of client work.
This category is especially useful for writers working in content marketing, copywriting, business writing, press releases, and related specialties.
Kristen Fischer, self-published author of Creatively Self-Employed, is one of the more effective authors that I’ve come across when it comes to using blogs as a marketing and PR tool to promote a book. Find out how she embraces the DIY style of book marketing with CSE and her upcoming book through Super College LLC. What can you tell us about Creatively Self-Employed to give
Dee Power is the co-author of several projects from traditionally-published books to self-published books to e-books. I’ve interviewed Dee during a live interview on my old BlogTalkRadio show on the subject of writing and marketing e-books, but in this interview I had a chance to pick her brain about marketing all three of these types of publications. Find out how she does it and what
I had the opportunity to talk to Hannah Stone, the self-published author of two books on pregnancy loss, Forever Our Angels and Remembering Our Angels, about marketing her books. Hannah’s insights give you a look not only into promoting self-published books, but also how to market to a narrower niche audience and how to build interest and confidence in your work before your book is
Article marketing is a pretty popular form of Internet marketing, including with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. To understand why, we need to take a look at traditional article marketing. What is Traditional Article Marketing? An author will write one or more articles in their niche. They’ll include a short paragraph or
For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying
As an independent professional, do you respond to everyone who contacts you? I don’t. I had a comment left publicly for me on a forum today because I didn’t respond to someone’s contact through the forum’s private message system. While a part of me understands their frustration (I struggle to reach colleagues that I know personally half of the time because of their busy schedules),
While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently. What is a Marketing Calendar? A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your planned marketing activities based on events throughout the year. How to Create Your
Advertising your writing services on writing forums may seem like a natural marketing activity to bring in freelance writing clients, but it probably won’t be the most effective way to harness forum postings to bring in gigs. Here’s why: A forum for writers to network won’t necessarily be overflowing with clients looking to hire within your niche. A writing forum is going to very likely
Latoya had a third great question for this week’s reader question set: Question “Anytime I’ve worked with clients for more than a few months, I noticed the relationship gets kind of stale. It becomes a very robotic process of receiving assignments, returning the work, and then receiving payment. So, do you have any advice for relationship building when you work with someone strictly via email?”
Here’s another question from Latoya of Writers Brew: Question What tips do you have for creating a referral system using existing clients? Answer I can’t say that I’ve ever set up a referral “system” with my existing clients. I’m a big believer in natural referrals whenever possible… they just carry more weight. My clients are happy with my work, and they refer me to their
I see a question asked repeatedly by writers and webmasters… “How can I market my e-book?” Well for starters, that’s something you should have thought about before writing it, now isn’t it? But OK… you’ll see the same responses surface each time: Launch an affiliate program. Write a long sales letter. Get testimonials. Submit to article directories. Start a newsletter. Use pay-per-click ads or other
As freelance writers, it’s not uncommon to have our work referred to potential clients from past clients or from other writers (or other publishing professionals in our networks). But too many writers stop there, when referral possibilities can seem practically endless if you really put some thought into it. Business cards are just the tool to help you improve your referral network. Here’s how: Online
People are always asking what the “best” marketing tool or tactic is. While marketing tactics can’t be the same for everyone and every purpose, there’s one surefire marketing rule that any writer would benefit from, no matter their style, level, or niche: Do something to market your writing every single day! Yes, seven days a week. Even on your days “off,” there’s no excuse not
It’s no secret that business networking is vital to the careers of many successful freelance writers. Networking is simply the act of connecting with colleagues, potential clients, or others in your industry, and those connections have a tendency to lead to freelance writing gigs; including unpublished ones. How My Network Gets Me Gigs Personally, I get the majority of my clients (both in writing and
One of the most important things you can do as a freelance writer (whether you work predominantly online or off) is networking with other writers. Many of the best freelance writing gigs are never published, but can be passed along by writers in your network who have come across it through their contacts. A strong network can also lead to referrals. All writers will occasionally