Although I don’t keep exact records, I would guess that I have made more than 500 cold calls in an attempt to better my freelance writing career. Over this time, I have learned quite a bit about the cold calling process including what works and what you want to avoid.
Here are three tips that anybody can follow:
1. You must get the decision maker on the phone. As you can imagine, a secretary or assistant does not have the ability to hire you. If you don’t talk to the decision maker you are going to be spinning your wheels with every call that you make.
2. Have a script ready. This is useful for a number of different reasons. First and foremost, a script helps to guide you during the initial phase of the conversation. Along with this, if you are new to cold calling it can go a long way in calming your nerves.
3. Be prepared to answer any questions that may come your way. There is nothing better than finally getting in touch with somebody who wants to hear you out and consider your services. But this joy can sour soon enough if you are not prepared to answer questions. Some of the most common include:
How much do you charge?
What types of services do you offer?
How soon can you get started?
Do you have any samples that I can see?
Do you have any experience in my industry?
With these tips in mind, you should find it easier to pick up the phone and make some calls!