I know that some freelance writers do not enjoy cold calling. Although this is something I have had success with, many just don’t want to try it out. For this reason, I thought it would be a good idea to talk a bit about cold emailing and whether it can lead to new clients.

To give you a better idea of how things have worked out for me, I performed a small “cold emailing case study.”

Last week, I sent out 50 emails to local businesses. I started locally because it is easier to strike up a conversation when you have something in common. While I used the same template for all 50 emails, they were personalized and tweaked slightly to match the industry and organization.

So, what kind of results did I achieve? Out of these 50, three bounced back as bad emails; three said no thanks, they already have a marketing team; and two said they wanted to talk more. The rest have yet to get back to me – and the majority of them probably won’t.

If you look at those numbers it is easy to see how they can be disappointing. After all, I only generated two real leads. But if you know anything about cold emailing or cold calling, this really isn’t all that bad. In fact, if I can close both leads it will end up being well worth my time.

These numbers are based on a very small scale, but hopefully they give you a better idea of what you may be able to expect from a cold emailing campaign.

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