Why Bloggers Should Care About Copywriting

As a blogger, you're probably well-versed in content writing. After all, that's what you do every time you write a blog post for your readers.

Content is designed to inform, educate, or entertain. But it isn't the only type of writing that you might pursue.

There is also copywriting. This is writing designed to sell, persuade, or otherwise influence readers. Is copywriting important for bloggers though? You bet it is.

Here are four things strong copywriting, in addition to content writing, skills can do for you as a blogger.

Sell Your Own Products

If you plan to sell products like e-books or software downloads through your blog, you have to be able to write solid sales copy.

You'll not only have a sales page for each product you sell, but you might also have to write shorter product descriptions, sales-related blogs posts to announce new products or special offers, or email marketing copy to promote items to your blog's email subscribers.

Promote Affiliate Products

Along those same lines you might monetize your blog by selling products for others. When you promote affiliate offers, again you need strong copywriting skills.

You'll write reviews (which should be as objective as possible with affiliate relationships disclosed). You might have a direct sales page on your site. And at the very least you should be able to write short copy to promote affiliate products in various pages, posts, or email campaigns.

Get More subscribers

Speaking of email campaigns, you'll have to build a subscriber list. To do that, you also would benefit from solid copywriting skills.

For example, you might have a sign-up page on your blog that promotes the email newsletter. At the very least you'll need to craft a snappy sign-up form and pitch to display sitewide, such as below all of your posts.

Build Trust and Authority

In any blog niche, it's important that you be able to build trust and authority. That's why visitors keep coming back to you instead of your competition. To do that, you'll also use copy on your website.

For example, the About page for your blog is an example of copywriting. That's because it's entire purpose is to subtly influence people to trust you or respect you or your blog. That's why you give your credentials, the history of the site, and most importantly a list of benefits your blog offers to readers.

In what other ways does copywriting play a role in running a successful blog? Are you more or less comfortable writing this kind of copy over blog posts? Share your thoughts in the comments.

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Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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