If you spend any amount of time cold calling, you will soon find that your primary targets are not always available to talk. For this reason, you have two options:

  1. Call back at a later time and/or date
  2. Leave a voicemail message and hope for a return call

While there are pros and cons of both options, I always prefer to leave a voicemail message. With so many prospects out there, you don’t want to waste time as you continually double back for follow-up calls.

Of course, leaving a message doesn’t do you any good unless the person calls you back. Even though there is nothing you can do to guarantee a call back, there are things you can say to improve your chance.

Here are three bits of advice:

  1. Always same your name, company, and call back number at least twice. I do this once at the beginning of the message and once at the end.
  2. Get to the point while including all pertinent information. You don’t want to be longwinded, but at the same time you don’t want to leave out details that the person needs when deciding whether or not to call you back. Note: have a script that you can use as a “cheat sheet” when leaving your message.
  3. Speak clearly. How many times have you received a voicemail message just to realize that you cannot understand what the person is saying? If this happens, you can be rest assured that your message will be deleted.

By following these points of advice, there is a better chance that leaving a voicemail message will lead to a call back. At that point, it is up to you to explain why you called and begin to sell your services. Good luck!

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