Three different freelance colleagues mentioned using editorial calendars to me within the past week. And it made me wonder -- is this a new trend among freelance writers and bloggers or are many of you already using this tool?
I don't have an editorial calendar per se, but I do a fair amount of post planning. I use editorial calendars for special circumstances (like my upcoming virtual blog tour all through March). And I have a generic calendar that lets me know which blogs to post on each day. But I don't assign specific content or even content types to my blog plans the majority of the time. I have a master list of post ideas and some in draft form on different sites. I write whatever I'm "feeling" that day and publish it.
Do you use an editorial calendar for your freelance writing work, marketing (like guest posts), or regular blogging? How do you use it? Share your tips or favorite resources in the comments below.
On a side note, if you like to schedule your posts ahead of time in WordPress, you might want to check out their editorial calendar plugin that lets you view scheduled posts in calendar form (and drag-and-drop to edit your posting schedule easily).