How many times per week do you receive direct mail (post cards, sales letters, brochures, etc.) from local businesses? If you are like me, the answer is a lot! I am not the type of consumer that responds well to direct mail, but that’s just me. There are many people out there, including businesses of all sizes, that take a close look at every piece of mail they receive.
This leads to a very important question: does direct mail work for freelance writers? Early this year I set out to find the answer.
My plan was to send 500 postcards to local businesses. The goal of the postcard was to explain my business, and of course, encourage the company to contact me regarding my services.
The results were encouraging – especially since I set my sights pretty low. Of the 500 postcards sent, I received eight phone calls, five emails, and quite a few visitors to my website. Even though 13 responses out of 500 is a response rate of about two percent, it was enough to show me that this type of marketing is a great idea.
You are probably wondering how many of the 13 turned into a client, right? Well, I was able to close four deals. Since each company awarded me at least two projects, I more than made my money back from the initial investment. Additionally, I am still working with two of the clients more than eight months later.
From what I can see, direct mail is something that all freelance writers should try at least once. Who knows, if you send enough mail, postcards in particular, you may find yourself with more clients than you can handle.