Now that 2013 is underway, there is no better time to get serious about growing your business. You should look at the new year as a fresh start. You should consider this your time to shine.
Although prospecting for new business is always important, you can continue to grow by offering an expanded line of services to current clients.
During the month of January, you should set the goal of asking each client the following question: what do you need in the new year? Some will tell you that your current work arrangement is just fine. Others, however, may open up by saying they need additional help. This is a great chance to prove your worth, while also making yourself more valuable to the client.
If nothing else, asking this one simple question will help you organize your work for a client in the months to come. You never know when something may change, but for the most part you will get a good idea of where you stand.
Don’t be shy. No matter if you have worked with a client for several years or only a couple of months, by opening up the lines of communication you are taking a big step forward. You are showing the client that you truly care about providing a high level of service. And as noted above, you are also giving yourself the chance to earn more work.
You should never be afraid to ask your clients what they need, especially during this time of the year.