Like many freelance writers, I do not enjoy talking about myself. That being said, there is a fine line between bragging on yourself and doing an effective job in the sales and marketing department.
Are you comfortable with “face to face marketing?” In short, this is the act of marketing your services to potential clients in person. No matter the setting – from conferences to chamber meetings – you need to be comfortable selling and marketing yourself in a face to face environment.
Here are several tips to keep in mind:
1. Rather than brag about your accomplishments, detail your past work and explain how it can benefit the client in the future.
2. Let the other person do the talking. When selling your services, you may have the urge to do all the talking while letting the potential client do nothing more than listen. While there is nothing wrong with carrying your part of the conversation, don’t go over the top. Instead, let the other party speak so that you can better craft your responses.
3. Ask questions. Not only does this open up the conversation to both parties, but it will give you a better idea of what the person is looking for. You can then use these responses to better focus the conversation on the right details as you move forward.
At first, you may be intimidated by marketing your services in a face to face environment. However, once you become confident in yourself this can be a lot of fun.