To reach all your freelance writing goals, it is essential to market your services on a regular basis. From query letters to cold calls to cold emails and everything in between, the more time you spend on marketing the better off you are going to be.
Year after year, I have found that my marketing success is an up and down affair. By this, I mean that some months my marketing efforts payoff with many new clients. Unfortunately, there are other months when it feels like I am spinning my wheels.
It is easy to get excited when a marketing campaign results in a new client. At the same time, it is just as easy to get down on yourself when things don’t go as planned.
Like many writers, there are times when I feel that I am spending too much time on marketing. However, like most, I get over this soon enough.
The last thing you want to do is abort all marketing efforts because of a down month or two. Instead, continue to work your plan while focusing on the strategies that have worked best for you in the past.
Although there is a lot of “up and down” in the game of freelance writing marketing, you have to stick with this task if you have any vision of achieving long term success.
Just when it seems like you are not doing things the right way, your marketing approach will once again begin to payoff.
The bottom line: you have to market your freelance writing services, month after month, regardless of how fast the results roll in.