As a freelance writer, most of your time will be spent writing. That being said, you need to save time throughout the day for other tasks such as sales and marketing. Even though you may have enough work right now to keep busy, you never know when things are going to slow down. For this reason, marketing your services should be an ongoing task.
But I don’t have time for marketing! This is a common complaint shared by many freelance writers. However, you should not let this complaint turn into an excuse. If you do, you could be harming your chance of future success.
Need more time to market your services? Experiment with these three tips:
1. Set time aside every day. For example, you may decide that you are going to work on marketing related tasks every day from 12 to 1 pm. When you have time set aside it is much easier to focus solely on this task, without ever missing a beat.
2. Create a marketing plan. If you don’t have a plan you won’t know what to do next. And when you don’t know what to do next, there is a good chance that you will end up wasting time while making no progress. No matter if you are a beginner or have been freelancing for many years, you need a marketing plan that you can rely on.
3. Set goals. By setting goals, you will find it easier to hold yourself accountable. In turn, you will always save time for marketing.