How to Write SEO Articles

The internet has helped more people than ever before break into the freelance writing industry. One of the most common “online based” projects is SEO articles. These projects are also known as search engine optimized articles and keyword articles. No matter what the client calls them, the basics stay the same.

How to Write SEO Articles

Here are three tips for effectively writing SEO articles:

  1. Length. How long should an SEO article be? This all depends on who you talk to. I have clients that want each article to be at least 750 words. At the same time, many others feel that a 250 word minimum is just fine. Before starting any SEO article project be sure to ask the client for clarification of this detail.
  2. Keyword stuffing. The whole point of an SEO article is to include keywords that the client wants to rank for. For instance, if you are writing an article on “making money online” you will want to include that phrase throughout. Again, how often and where the keyword(s) appear is subjective.
  3. Angle. What type of angle are you going to take? Just because you are writing SEO articles does not mean you are putting together a bunch of slop. Even if the client is only using the articles for search engine optimization and directory submissions, you must still an angle and try to provide accurate, high quality information.

Before I go any further, you can probably see by now that every client is going to be different when hiring you to write SEO articles. I strongly suggest that you discuss the three details above, as well as any others that are important, before you get started. It will save both you and the client a lot of time in the long run.

Who needs SEO articles?

Now that you know more about this type of project you are probably interested in getting started. Through my experiences there are two types of people who are in the market for SEO article writers: webmasters and companies.

Some of my best clients are one-man shows who do nothing more than create and manage websites. To achieve success they need as many SEO articles as I can send their way. Don’t pass up a client because they are not a large corporation – this is a big mistake.

Of course, companies of all sizes can benefit from the use of SEO articles. I work with companies of 1,000 people or more in this capacity. At the same time, small businesses also need this type of content.

There is a huge market for selling this service. With the tips above you should be able to improve your SEO article writing skills, while also keeping an open mind to the type of people who are in need.

Profile image for Chris Bibey
Chris is a full-time freelance writer based in Pittsburgh, Pennsylvania. He specializes in web content, sales copy, and many other forms of writing. Chris has two books in print, as well as hundreds of articles in local and nationwide publications.

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5 thoughts on “How to Write SEO Articles”

  1. Good to hear from a professional about SEO tips and I do agree that it would definitely be helpful who wants to engage themselves to SEO strategies…

  2. Does anyone read, or even see most SEO articles? I thought they were hidden away but spiders found them and lured people to sites that the article link to?

    • You probably see far more SEO articles than you realize. Every time you see an article on a content network or mill for example, you’re reading an SEO article. Any time you read a blog post that targets a certain keyword phrase (meaning a LOT of them), you’re reading an SEO article. They have a bad name because the cheap content and spinners which turn out even more garbage on the Web, but most “SEO articles” are written for actual readers, just keeping search engine rankings in mind.


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