A month ago, I worried about being too busy. Now, I'm frustrated that I can't seem to get a steady stream of clients. A month ago, I asked the question on my LI groups (I specialize in landcare: lawn care, landscaping, gardening, etc., etc.) about the need for writers. I got a great response, including some people who were interested. However, nothing panned out, as far as clients go. All of them were tire kickers. I've written two blogs on my site, since then, about why land care businesses need writers, etc., and again, I get a great response, but no takers. Last week, I went to a local garden expo and talk to some landscape companies--but I'm hesitating on calling them back b/c of the tire-kicker syndrome.The landscape/lawn care industry is about to get busy again because of spring. So now, I'm worried that I won't have any work from March 31 - November 30th, which is this industry's busy season.
People in this industry say they need writers, but there doesn't seem to be much follow up....any advice?
On the other hand, since January, I've gotten more business outside of my niche than in it. I'm thinking of expanding my business to include construction companies (I got a gig with one last month to write a press release and some editing), real estate companies, and web companies.
So, again I'm at a cross roads:
1. How do I determine if I should stay in my niche or branch outside of it? Should I be more patient with the tirekickers?
2. How do I get more steady clients?
3. At this point in the business writing industry, is it better to team up with web companies or to try to get individual accounts?
4. And how do I title myself to get more action? Right now, I labeled myself as a "freelance business copywriter" hoping that would cover all of my bases. I would like to specialize in editing, web content writing (including blog writing), and press releases? Am I being too narrow? I need a title that will resonate with my potential clients as well as bring people my way.