Like most freelance writers, your primary passion is writing. Makes sense, right? While there is nothing wrong with wanting to spend all your time writing, you cannot afford to overlook the marketing aspects of your business.
If you have yet to implement a marketing strategy, there is no better time than now to change your ways.
What is holding you back? One of the most common concerns among writers is as follows: they don’t have enough time to focus on both writing and marketing. While this can be true to a certain extent, it is important to make time for both tasks.
The best tip I can give is this: block off a portion of your schedule for nothing more than marketing your services. This could be anything from sending query letters to searching online job boards to making cold calls. As long as you are actively marketing during this time, at some point you will begin to reap the benefits.
No matter how well things are going for you right now, you never know what the future holds. Your current contracts and gigs could dry up in the near future, leaving you with nothing to fill your schedule.
It is important to market your services even when you have enough work to stay busy. This will likely lead to more work, but it also means more writing (which is your passion, after all) as well as greater profits.
Final note: you don’t have to spend a lot of time every day or every week marketing your services. You may be surprised at how much you can accomplish in a short period of time. One hour a day, for example, can do wonders.
Now do you see why blocking off time to market your services is extremely important?