More so today than ever before, freelance writers are in position to obtain new business through cold emailing. However, this is anything but a simple marketing strategy. In fact, it takes a lot of time and determination to make a success of this technique.
Here are three potential cold email problems you are sure to face at some point in time.
1. No replies. Put simply, you are not going to hear back from most of the people you email. There are many reasons why somebody may ignore your email. Maybe they don’t want to hire a new writer. Maybe they don’t need a writer. Regardless of the reason, you cannot let this stop you from moving forward.
2. Not interested. In many cases, you will receive a return email. Unfortunately, it will not say what you were hoping for. Instead, you will get something like this: “Thank you for getting in touch but we don’t have any need for your services right now. We will keep you in mind for future projects.” As disappointing as this may be, not all is lost. Many times I have had people come back to me months later when they do need writing assistance.
3. A job is available but it may not suit your requirements. This is more common than many freelance writers believe. Don’t be surprised if you receive a positive response, but the job comes up a bit short in terms of your expectations. If this happens, you can do one of two things: turn the job down or attempt to negotiate a better project (this could mean many different things).
The solution to all of these problems is the same: never give up. Cold emailing is a numbers game. The more emails you send out the better chance you have of receiving a positive reply and landing a new client.