I had every intention of writing you a nice, long sales page full of random lies and musings. I was hoping that I could create a really cool, (imaginary) expert name for myself like Dr. Rebecca Frankenfurter, M.D. so that I would have instant credibility through my fake letter when I went to sell you some aspirin in a pretty bottle I colored with my son's smelly markers. Then I realized that I didn’t really want to do any of that - except maybe the name. Actually, I don’t really like to write sales letters or heavy sales pages. It’s not what I do.
I do, however, have a rule that I follow that has brought me the sort of limited success only an overworked mother can truly appreciate. More on that later.
It’s taken five or six years in an online writing career to determine that I don’t like to do what a lot of other writers like to do. (This is an important point – you should write that down.) You don’t have to like what they like either. You can do whatever you want.
I’m sick to the point of vomiting hearing about the almighty sales letter and how they are the 'best' way to make money online. It's where the real money is, apparently. Maybe you didn’t know, but if you sign up for my newsletter and mentoring program, I’ll even teach you how to write a killer sales letter so that you can be a kickass copywriter just like me. After all, it’s so easy we can ALL learn to write sales letters in about five minutes after paying $200. /sarcasm.
To be honest, over the last five years I haven’t even been interested enough to try and get interested in learning the killer secrets of a killer sales letter. You don’t care, and neither do I.
That’s exactly my point!
I don’t care about sales letters. I don’t care about starting a regular newsletter and I don’t care about telling everyone how to do exactly what I already do through an endless series of emails.
I just do what I like to do and it works for me.
Here’s my one big rule. It will probably not do a damn thing to help your weight, but it might earn you some money:
Figure out what you actually like to do with your writing and then make it work for you.
I already did this once in a big way when I walked away from very profitable consulting and power accounting to become a lowly teacher. I teach (as I’ve said before) because I actually enjoy teaching teenagers. I still love it nine years later. The paycheck is a very welcome added bonus.
I started writing online because it was fun and I could write well enough to have some credibility. I’ve tried over the years to get really excited and involved in things that I should do based on abilities or because they can be profitable. But I didn’t really care about them, and ultimately I never really developed that area of my business.
I walked away from one well-paid job because I wanted to do what I liked, not something I didn’t like because it paid well. Now I’m at the point where I’m comfortable admitting I’m doing it again with this career.
Best of all? It’s worked for me very well in both cases. I make enough money to support a very comfortable lifestyle. I’m able to do this by utilizing my skills in areas I enjoy day and night. I’m also able to do this while spending a lot of time with my kids.
If that’s not a big rule to follow in life, I don’t know what is.
And I didn’t even need an obnoxious sales letter to tell you so.
Of course, if you wanted to send me your money anyhow, I won’t turn you down. You can write the checks payable to Dr. Rebecca Frankenfurter, M.D.
Oh, and since the number one rule is to do what you want with your career – you don’t have to take my advice at all. Just ignore this and go back to pursuing the almighty dollar if that’s what floats your boat. It’s your boat – be your own captain.