As a freelance writer, there is more to your success than producing high quality content. Even though you may not enjoy the sales and marketing process, it is a big part of achieving your goals.
With this in mind, these three words should always be close to your heart: always be closing.
In other words, you should always be ready to close a deal. You should always be ready to show a prospect why you are the right person for the job.
Since the phrase “always be closing” is quite generic, let’s take a closer look at three tips that can help ensure that you are moving in the right direction:
- Know your elevator pitch, word for word. You only have so long to impress a prospect. This holds true no matter if you are meeting in person, connecting over the phone, or communicating via email. Your elevator pitch is essential to your success.
- Focus on what is most important. To close a deal you need to get to the “meat” of your pitch without any delay. This includes past experience, why you are best writer for the job, and what sets you apart from the competition.
- Be persistent but don’t be afraid to walk away. For example, you may have to call a prospect five or more times for the chance to pitch yourself. Be persistent as it will pay off in the long run.
Tip: never be afraid to walk away as a means of freeing up time to pitch other prospects. Even though you always want to be closing, you need to be smart about how you spend your time.
If you want to increase your client base as well as your revenue, live by these three words: always be closing.