At times, you may feel like your online marketing campaign is letting you down. Maybe you aren’t getting any inquiries through your website. Maybe you are sending out one email after the next, just to get shot down time and time again. Since this is a possibility, it is important to consider other methods of marketing your freelance writing services – such as cold calling.
Like most writers, I was uncomfortable with cold calling in the beginning. From not knowing what to say to dreading the “hang up” there were a lot of things going through my mind. Fortunately, like anything else, practice makes perfect. Soon enough I was comfortable with cold calling. Around the same time, I began to realize that this was a great way to grow my business.
Here are three things you can do to become more comfortable with cold calling:
1. Have a script in front of you at all times. In addition to your opening statement, have notes on what you will say based on the response received.
For example, if you hear “tell me more about what you have to offer” you can reference the appropriate section in your notes and take off from there. You don’t want to read word for word. You simply want to give yourself a little help, just in case you need it along the way.
2. Practice by yourself before every call. Don’t feel silly about doing this. Instead, realize that it will make you more comfortable once a live body is on the other end of the conversation.
3. Be courteous at all times. When you are friendly you are going to feel better about what you are doing. And when you feel better about yourself you will be more comfortable with the process as a whole.
Note: just because you are courteous does not mean you can expect the same from the other person. However, don’t let this change your mood.
If you want to give cold calling a try, these three tips can help you become more comfortable.