For many freelance writers, marketing is not something they enjoy. In fact, this is something they fear for one reason or the next. But why? Why do so many people shy away from this when it could help take their career to the next level?
Here are three reasons why some writers avoid creating a detailed marketing strategy:
- Afraid it won’t work. Let’s face it: some things you do to market your services will be effective while others will come up empty. This is all part of being a freelance writer. If you are afraid to fail you are going to find it challenging to succeed as a writer in an overall sense. Tip: it is better to market your services and fail than to avoid doing this altogether.
- Don’t want to be shot down by prospects. For many, there is nothing more intimidating than making a cold call. After all, the person on the other end of the line could hang up on you, make a rude comment, or talk down on you. Yes, this is going to happen from time to time when marketing your services. However, it is not that big of a deal. For every person you meet like this, there are many more who will at least hear you out.
- Takes up too much time. There is no denying that you want to spend most of your time writing. With that in mind, those who fail to market their services may find themselves with no active gigs at some point in the future.
It may take time (and money) to market your services, but this is something you do now to ensure a better future.
Are any of these common fears holding you back? Once you pinpoint your fears, it is easier to find a solution. You will feel much better about your career and the direction it is headed once you have a marketing plan in place.