As you continue to market your services, you will receive many of the same questions from potential clients. You are sure to hear the following from time to time:
What sets you apart from other writers? Why should I hire you instead of another freelancer?
These are legitimate questions – and you need to have legitimate answers.
If you are unprepared for the above questions, you may be taken off guard and subsequently lose out on a project. There are several basic answers you can use to address this common concern.
- Experience. Do you have a lot of experience in a particular field? If so, play this up as you negotiate with a potential client. By showing success in their field, you are doing your part in showing how you are better than other writers.
- Rates. This subject can be touchy but it is a definite selling point in many cases. If you know that your rates are lower than some or most of the competition, you can use this to your advantage. Of course, you don’t want to lower your rates beyond acceptable standards just to win a project.
- Communication. Let the client know that you will be available from the start of the project through its completion. This is one area in which many freelance writers suffer. By showing that you excel in this area you can get a leg up on other writers.
Before you are taken by surprise, make sure you know what sets you apart from other writers.