One of the main reasons for your success as a writer is your passion. You love what you do and it shows through in your work.
Are you able to take this same passion and translate it to your marketing strategy? If so, you will have an easier time generating interest and landing new clients.
Here are three ways to let your passion shine through when marketing your freelance writing services:
- Provide samples. It is easy to show just how passionate you are when talking about pieces you have published in the past. Don’t be shy about sharing your accomplishments as this is what your prospects want to see.
- Get the other party on the phone. It can be a challenge to show how passionate you are when communicating solely via email. However, when you speak with somebody on the phone or in person you can easily get your point across.
- Show your knowledge. Somebody who is passionate about writing is somebody who has a lot of knowledge to share with others. Why not do your best to convey this to every prospect? Even if you don’t land a new client, you can take pride in knowing that you have helped somebody else.
If you are not passionate about your job, no matter if you are a freelance writer or working in some other capacity, you will find it difficult to convince others to rely on you.
By following the three steps above, you can show every prospect that you are a passionate freelance writer who has what it takes to provide a high level of targeted service.
You are already passionate about your writing. All you have to do now is find a way to extend this to the rest of your business, such as your marketing strategy.