Direct Mail Marketing: Dead or Alive?

There are many methods of marketing your freelance writing services. From managing a freelance writing blog to attending networking events, your options run deep. In the past, direct mail marketing was all the rage. Freelancers, as well as professionals in many other industries, found this to be an effective means of drumming up new business. The question remains: is direct mail marketing dead or alive?

Writing Mistakes I See Too Often

Typos are a way of life and even reviewing your own work can be tricky since you tend to read what you meant to say rather than what you actually said. Then, there is an entirely different kind of writing goofs – these aren’t accidents from your finger slipping on the keyboard. These are blatant errors and if you’re making them, you’re getting on my

Expenses You Can’t Afford to Cut

In a freelancer’s life, when the going gets tough, the amenities get going. We all start looking for things to cut out of our budgets during those “famine” months when income isn’t so great. As you’re calling companies giving them the “I’d like to cancel my account” spiel, make sure you don’t cancel these. Homeowners or Renter’s Insurance Your mortgage company requires you to have

Indie Publishing Teams: Who to Include

We’ve talked about the fact that indie publishing is a business. And you know that if you’re serious about selling a top notch book you can’t go it alone. That’s where your indie publishing team comes into play. As a true indie publisher (rather than just a small publishing company with in-house staff), you’ll most likely work with independent contractors. There are benefits to this:

Freelancers: Get More Rest, Get More Done

I’ve been a bit of a hypocrite lately, not following my own rules about maintaining a work-life balance. Working late happens more often than it should (including today). And I haven’t felt very rested — which makes me feel mentally drained all day, which hurts my productivity even more and leads to more late nights. It’s a lousy little cycle. Sometimes it’s completely our fault

Three Questions to Expect at Networking Events

The main goal of attending networking events is to meet as many people as possible. During this time, you are sure to ask your fair share of questions. At the same time, there will be quite a few inquiries directed your way. Time after time, I am asked the same questions at these events. At first, I was not prepared for these questions and often

Joel Friedlander on Book Cover Design for Indie Publishers

It’s no secret that your book cover design is an important book marketing tool — for indie authors and traditionally published authors alike. Yet many self published authors and indie publishers take the DIY route and the results are often easy to spot in relation to professional cover designs. Who better to talk about cover design issues like these than one of the industry’s go-to

My Office Conundrum

I just got finished laying engineering hardwood in the foyer and living room and there’s only one room left –my office/dining room/library. The front room of my house is having an identity crisis and frankly, it’s stressing me out. As a mom who works at home part of the time, I need to have my office in the middle of the madness. This means I

A Pep Talk For Print Writers

Hello hello! How about some good news? Today, instead of telling you ten thousand things you need to make sure that you are doing, or emphasizing how difficult it is to break into writing for print, I’m simply going to encourage you. That’s right. Today is a pep talk! I was not a good writer when I began. Seriously. I was pretty average, used cliches,

When Should You Start Your Book Marketing Plan?

When you publish your own book with the intention of selling it, you should always have a marketing plan. One of the biggest mistakes I’ve seen indie authors make is assuming they don’t need one. They just wing it or rely on a low price or a single distribution outlet to cover all of their marketing. Let’s assume you have more hope than that. For

Never Get Comfortable With Just One Client

Writers should always have multiple revenue streams, even if they all involve writing. In fact, no single client should make up such a large part of your income that you would suffer if you lost that client. Not only is this good money sense, it’s good business sense. Don’t put all your eggs in one basket as the proverb goes. I can see why a