In the past, direct mail marketing was all the rage. Freelancers, as well as professionals in many other industries, found this to be an effective means of drumming up new business.
The question remains: is direct mail marketing dead or alive?
I’ll be the first one to admit that this form of marketing makes me nervous. On the surface, it appears to be nothing more than “throwing money down the drain.” However, this did not stop me from running a recent test.
I sent out 2,000 postcards to small businesses within a 250 mile radius of my office. Although I didn’t know want to expect, it was fun to think about the prospects of attracting new business.
The result: nine phone calls, six emails, and three new clients. Of course, it has only been a couple weeks so it is possible that more people will get in touch in the days to come.
In the long run, I believe that I will more than make my money back. It would have been nice to generate a higher conversion rate, but with direct mail you never really know what is going to happen.
Will I try this marketing method again in the future? Maybe, maybe not. Before making a decision I need to see if more business comes rolling in and how much I earn from the clients that already signed up.
Do you have any experience with direct mail marketing?