As you may have noticed by now, I am in the guy at All Freelance Writing who talks about marketing. While most of my posts are tips and how-to articles, I wanted to give some “first hand experience advice” this time around.
Last week, I decided to make 25 cold calls to local businesses. Gasp! I am sure some of you get scared even thinking about doing this. While cold calling is never easy, it can payoff in the long run if you stick with it.
So, what type of results did I achieve? Before we get into that, let me tell you what I was trying to accomplish. My main goal was to call these businesses, get in touch with the decision maker, and then sell my freelance writing services. Pretty simple, right?
Let’s get to the numbers. Out of the 25 calls that I made, only one resulted in a new client on the spot. Believe it or not, this is pretty typical in terms of cold calling success – at least for me. It usually takes between 15 and 30 calls to find somebody who has a need for your services.
What about the other 24? Out of these, three told me they were very interested; three said to call back in a couple months; and the rest had no interest whatsoever. As you can see, even though I only landed one deal the first time around, I may be able to build on this as some of the other leads think about my proposal. Once you get your foot in the door, even if you get rejected, you have what you need to keep at it until you hear a “yes.”
I would have loved to tell you that I made 25 calls and signed up 25 new clients. But with cold calling, things just don’t work that way. If you are going to cold call to market your services, make sure you are ready for a lot of rejections. Just remember this: when you finally land a new gig it will all be worth it.