Where are most of your freelance writing clients located? If you only target local clients, you're leaving money on the table.
While some freelancers can attract more local clients than they can handle, others don't have the same client supply in their local areas. Fortunately there's an easy fix. Target clients outside of your town, city, state, region, or even country.
Why Pursue Non-local Freelance Writing Clients?
Here are three reasons why targeting non-local freelance clients can be a great idea. (There are many more I'm sure. Why not leave yours in the comments below?)
- You have more overall opportunities. Think about international companies looking to break into English-speaking markets. They often hire non-local writers to help them. And even if you feel like you have enough potential gigs locally, think about how much more negotiating power you'll have when you open your doors to even more prospects within your specialty area. You can earn more money. And you can be more selective in the gigs you take on.
- Being able to target clients anywhere means you can specialize even in niches or industries that aren't well-represented where you live.
- Your freelance writing rates never have to be influenced by your local cost of living. Your local clients won't pay your ideal rates? Clients elsewhere will.
How to Land Non-local Freelance Writing Jobs
That's why you might want to target a broader client base. But how can you find clients that aren't in your local area? Here are some ideas:
- Check writer's market directories, and pitch the prospects you'd like to work with.
- Build an online presence that isn't married to your local area. If you want to focus on local SEO, dedicate a page to your local market -- not your entire website.
- Focus on niche networking opportunities rather than only local ones. For example, join forums and social media communities tied to your specialty area or attend larger conferences and other events. Just like you would locally, you need to go wherever your clients are.
Do you limit yourself to local freelance writing clients, or do you broaden your search? If you target non-local clients (even internationally), why did you choose to do that? What's the biggest benefit to you, and how do you go about targeting those prospects?
Are you still figuring out who your ideal clients are? Download my free target market worksheet for freelance writers.