Planning and Outlining an E-book

So you’ve chosen a niche for your new ebook, and you have a good idea of what you want to write about. What’s next? Some e-book writers may simply jump right into the e-book writing. Personally, I’m a note-taking, outline-loving, organizational junkie. If you’re even a little bit like me, you may want to plan or outline the content of your e-book before you sit

Finding E-book Ideas: Choosing a Niche for Your E-book

So, you’ve decided to write an e-book, have you? Well what are you going to write your e-book about? One of the most difficult parts of e-book writing is finding your final e-book idea (or the niche for your e-book). We often have a general idea about what we want to write about. We can use a tool like the Adwords Sandbox to help us

Is E-Book Publishing Right for You?

Have you toyed with the idea of writing an e-book, but find the process a little bit intimidating? Will investing time into writing and marketing an e-book really be worth it? How can you determine if e-book publishing is right for you? Reasons to Consider E-book Publishing There’s more to writing an e-book than making money. Here are a few e-book publishing motivations. See if

My Thoughts on E-junkie

I was going to wait until the new year to really test out E-junkie, but decided to give it a go today while working on my new business site (so I won’t have to manually distribute my first e-book anymore). The setup was pretty simple, quick, and painless, and on testing, the delivery is working wonderfully. The big question was whether I should use E-junkie

Book Marketing Author Interview: Heather Beck

Heather Beck, both a screenwriter and published author of What Legends are Made Of and the Fable Farm series, was kind enough to share her marketing insights with me on marketing anthologies and series, marketing books versus her screenwriting, and the marketing effects of being published at a young age (Heather, now twenty two, was first published at nineteen). Do you predominantly work through publishers,

Why Timing Matters When Marketing Your Book or E-book

Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts: You can take advantage of industry issues in

Book Marketing Author Interview: Kristen Fischer

Kristen Fischer, self-published author of Creatively Self-Employed, is one of the more effective authors that I’ve come across when it comes to using blogs as a marketing and PR tool to promote a book. Find out how she embraces the DIY style of book marketing with CSE and her upcoming book through Super College LLC. What can you tell us about Creatively Self-Employed to give

Book Marketing Author Interview: Dee Power

Dee Power is the co-author of several projects from traditionally-published books to self-published books to e-books. I’ve interviewed Dee during a live interview on my old BlogTalkRadio show on the subject of writing and marketing e-books, but in this interview I had a chance to pick her brain about marketing all three of these types of publications. Find out how she does it and what

Book Marketing Author Interview: Hannah Stone

I had the opportunity to talk to Hannah Stone, the self-published author of two books on pregnancy loss, Forever Our Angels and Remembering Our Angels, about marketing her books. Hannah’s insights give you a look not only into promoting self-published books, but also how to market to a narrower niche audience and how to build interest and confidence in your work before your book is

Top Ten Reasons to Launch an Author Blog

If you’re an author, you really can’t afford to be absent from the blogosphere. Writing and managing a blog isn’t always easy (especially if you’re determined to do it well), but the benefits of blogging for authors make it well worth it. 10 Reasons to Launch an Author Blog Here are ten reasons you should consider launching an author blog if you haven’t already. Blogs

When to Distribute a Press Release About Your Book

When should you send a press release about your book to the media? When (and why) will they care? In this Digital Age, it’s relatively easy for anyone to write up a basic press release and publish it online inexpensively. However, that doesn’t mean that you should just because you can. One of my biggest pet peeves as a PR professional is the way the

Book Marketing vs Book Publicity: What’s the Difference?

Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, they’re actually two entirely different disciplines. Book publicity would be

Article Marketing for Authors: Gaining Exposure Without Losing Value

Article marketing is a pretty popular form of Internet marketing, including with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. To understand why, we need to take a look at traditional article marketing. What is Traditional Article Marketing? An author will write one or more articles in their niche. They’ll include a short paragraph or

Book Marketing Author Interview: Tammy Powley

For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying

Weekly Writing Challenge: Make Your Settings More Authentic

This week’s writing challenge is for fiction writers, and aimed to help you create more authentic settings for your stories, using a free and easily-accessible tool. My “guy” and I have been thinking about buying a house this coming Spring. Because of that, we’ve been keeping our eye on the market pretty closely. We’re also both interested in older houses with character as opposed to

Book Launch Press Release Template

Press releases can be an important component of a book publicity campaign. Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Enjoy! FOR IMMEDIATE RELEASE Your Press Release Heading / Title Here

Marketing Tip: Article Marketing for Writers

If you’re a writer of any kind, it’s likely that you’re familiar with article marketing. But are you using it effectively? Here’s what article marketing can do for you if you go about it the right way: It can help you sell your book. It can bring in clients for custom work. It can attract readers to your blog or website where you then promote

How to Market an E-book

I see a question asked repeatedly by writers and webmasters… “How can I market my e-book?” Well for starters, that’s something you should have thought about before writing it, now isn’t it? But OK… you’ll see the same responses surface each time: Launch an affiliate program. Write a long sales letter. Get testimonials. Submit to article directories. Start a newsletter. Use pay-per-click ads or other

Writers’ Resources: Novel Writing

Many writers dream of writing and publishing a novel someday. If you’ve caught the novel writing bug, or are already a published novelist looking to improve your craft or technique, here are some novel writing resources that you may find useful: Sites on Novel Writing Fiction Factor Advanced Fiction Writing National Novel Writing Month About Fiction Writing Articles on Writing a Novel Writing Your First

Start Your Own Publishing Company

If you’re interested in becoming an author, you have a few publishing options: most notably working with a publisher or self-publishing either through a vanity press or print-on-demand (POD) publisher (like Lulu.com). One of the biggest problems writers face when deciding to self-publish a book is the lack of “legitimacy” they still often face in the eyes of buyers. Starting your own small publishing company