A funny thing happened to me last week. I received three call backs from companies I cold called in late July. While this happens from time to time, getting three call backs in one week was a unique situation. Of course, I am not complaining.

Why did they call back? All three companies wanted more information on what I could do for them. Fortunately, I was able to quickly email some samples and my resume. Shortly after, I reconnected with all three and ended up landing a project from each one.

This is one of the main benefits of cold calling. While you may not land a new client on the first call, once your name is out there you are in position to land a project should one become available. Just make sure you leave your contact information with the person you speak with. This includes both your phone number and email address.

I will be the first one to admit that receiving this type of call can be confusing. After all, you aren’t expecting it. Once the person on the other line refreshes your memory, though, you will be ready to pick up where you left off.

The more cold calls you make the better chance there is that somebody will call you back in the future. I have received call backs many months after my initial contact. Continue to get your name out there through cold calls, and you will eventually land a project as a direct result.

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