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Podcast: Risks of False Authority and Becoming an Insta-Expert (with Philippa Willitts)

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Episode 33 - The Insta-Expert Trend and The Risks of False Authority - The All Freelance Writing Podcast

In the latest All Freelance Writing Podcast, I'm joined by UK freelance journalist, Philippa Willitts.

Philippa and I discuss "insta-experts" and the dangers of building a false sense of authority instead of legitimate expertise in your writing niche or industry.

This is a follow-up to my previous post and podcast episode, An Open Letter on Trust, "Experts," and Blogging. (Be forewarned, the older post contains quite a bit of profanity and it gets political.)

Previously I looked at the insta-expert / pseudo-expert craze in relation to politics and bloggers, and the importance of vetting your sources of information as a reader. In this episode, Philippa and I instead approach this topic from the writers' perspective, exploring the risks to your own career if you go down this path as well as tips on building real expertise instead.

Click the link below to read the show notes or listen to this episode.

Listen Now.

Jenn Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience (including web development) and around 16 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

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