If you're an author, you've probably heard plenty about the importance of social media marketing. But when it comes to using social networks as marketing and PR tools, there are right and wrong ways to go about it. Let's look at Twitter as an example.
Here are some Twitter tips that will help you build better relationships with existing fans (which ultimately leads to more book sales), reach more potential readers, and avoid pissing off your followers in the process.
[vc_toggle title="Embed / Share This" open="false" width="1/1" el_position="first last"]
[codesnippet pb_margin_bottom="yes" width="1/1" el_position="first last"]<a rel="nofollow" href="https://allfreelancewriting.com/twitter-tips-for-authors/"><img src="https://allfreelancewriting.com/images/TwitterTipsForAuthors.jpg" alt="10 Twitter Tips for Authors" title="Twitter Tips for Authors Infographic" width="600" height="2003" /></a><p>Credit: <a rel="nofollow" href="https://allfreelancewriting.com">All Freelance Writing - The Professional Writer's Playground</a></p>
[vc_toggle title="View the Text Version" open="false" width="1/1" el_position="first last"]
10 Twitter Tips for Authors
Keep these Twitter tips for authors in mind when promoting yourself and your books on the social network to build better relationships with fans, reach more potential readers, and avoid pissing your followers off.
- Be personable. Twitter is a social network, not a billboard for your book.
- Quality, not quantity. Aim to reach readers, not win a popularity contest.
- Use #hashtags to reach interested groups. But not too many. #obnoxious
- Don't retweet every positive mention of your book. Really. Stop.
- Include a link in your bio to your website or blog.
- Follow your fans, not just other authors.
- Use a headshot for your photo, not a book cover.
- Add a custom profile background for branding.
- Share. In social media, you get what you give.
- Don't beg followers to buy your book. Ever.
Do you have other Twitter tips authors should consider? Share them in the comments.
Jenn has 18 years experience writing for others, around 13 years experience in blogging, and over 10 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.
Subscribe to the All Indie Writers newsletter to get personal updates from Jenn in your inbox.
Latest posts by Jennifer Mattern (see all)
- Lies, Letting Go, & Building the Writing Life You Want - December 13, 2017
- Setting 2018 Writing Goals (& Getting Your Priorities Straight) - December 5, 2017
- How to Identify Blog Comment Spam - November 1, 2017
- The Sitting / Standing Desk Combo That Eases My Back and Neck Pain - September 13, 2017
- Freelance Writing When You Just Don’t Give a Damn - September 11, 2017