If you're an author, you've probably heard plenty about the importance of social media marketing. But when it comes to using social networks as marketing and PR tools, there are right and wrong ways to go about it. Let's look at Twitter as an example.

Here are some Twitter tips that will help you build better relationships with existing fans (which ultimately leads to more book sales), reach more potential readers, and avoid pissing off your followers in the process.

10 Twitter Tips for Authors

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10 Twitter Tips for Authors

Keep these Twitter tips for authors in mind when promoting yourself and your books on the social network to build better relationships with fans, reach more potential readers, and avoid pissing your followers off.

  1. Be personable. Twitter is a social network, not a billboard for your book.
  2. Quality, not quantity. Aim to reach readers, not win a popularity contest.
  3. Use #hashtags to reach interested groups. But not too many. #obnoxious
  4. Don't retweet every positive mention of your book. Really. Stop.
  5. Include a link in your bio to your website or blog.
  6. Follow your fans, not just other authors.
  7. Use a headshot for your photo, not a book cover.
  8. Add a custom profile background for branding.
  9. Share. In social media, you get what you give.
  10. Don't beg followers to buy your book. Ever.

Do you have other Twitter tips authors should consider? Share them in the comments.