In this episode, I'm joined again by guest co-host Princess Jones, and we discuss selling your e-books and books directly on your author website. (If you missed it, check out our previous discussion about authors attacking book reviewers).
In This Episode
Princess and I discuss:
- Benefits of selling your books and e-books on your own website
- Our favorite e-commerce tools for selling e-books directly
- What to consider when deciding if direct sales is for you
- What to consider when picking an e-commerce / payment / distribution tool or service
Benefits of Selling Your Books on Your Site
- You can easily bundle not only e-books, but also print books and ancillary products.
- You can offer coupon codes or use pay-what-you-want pricing options (depending on the service).
- You can control and track downloads.
- You can set your prices and not have to wait around for updates to slowly roll out across different sites.
- You can easily make multiple file types available, even in a single download.
One thing we didn't discuss that's a big reason to consider direct sales is the fact that you have direct access to your customers and can build your email list (very important for later sales, especially for nonfiction authors).
Our Favorite E-commerce Tools
Here are the tools we love:
- Princess uses the WooCommerce WordPress plugin and PayPal.
- I use E-junkie (which also integrates with PayPal).
Things to Consider
Here are some of the things to consider when deciding on an e-commerce solution:
- Costs -- plugins vs monthly fees vs per-transaction charges
- File security (are your files protected in any way by your delivery system?)
- Whether or not you can afford to lose the algorithmic benefits of focusing on third parties like Amazon
- Local tax issues -- you might need a sales tax license
- Specific sales and promotional features you want (such as coupon code availability)
- Whether or not you're prepared to take on the business side of handling your own direct sales (delivery, customer service, refunds, etc.)
Links from This Episode
- Easy Digital Downloads
- Blog Post: Why I Still Love E-junkie for E-book Sales From My Websites
- Blog Post from Alexis Grant: Self-Publishing: Should You Sell Your Ebook on Amazon or Your Own Website?
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