This week's episode features guest co-host, Lori Widmer. Lori and I dicuss the importance of owned media, especially as it applies to bloggers (as opposed to rented media like social media profiles and guest posts). We also touch on earned media, paid media, and the value of having an integrated media strategy.
Full show notes for this episode will be available soon.
Links Related to This Episode
- Lori Widmer's Blog - Words on the Page
- Lori Widmer - Twitter
- The podcast episode with Lori that this episode is a follow-up to
- Guest Posting 101 (the post on Lori's blog mentioned in the episode -- might temporarily have formatting problems while Lori works out some post-platform-migration problems)
- Peter Bowerman's blog (recommended in the episode)