In This Episode
In today's episode we'll talk about:
- The benefits of freelance ghostwriting for businesses;
- Where and how you can find your first ghostwriting / ghostblogging clients;
- Ghostwriting for trade publications;
- How to write in the voice of your clients.
Getting Started as a Freelance Blogger
Benefits of Ghostwriting:
- You'll generally get paid more per project when you give up the byline (and you should certainly ask for more).
- You're free to explore topics outside of your specialty area without those projects impacting your marketing in your niche, or your personal brand.
- New freelance writers can "try on" different specialties before committing to something they want to associate themselves with publicly.
- When you ghostwrite for businesses, you'll have amazing networking opportunities, often working with high-level executives, business owners, and sometimes even celebrities.
Where & How to Find Ghostwriting Clients:
- Your previous traditional employers
- Your previous clients (if you've only done work for them with a byline, think of ghostwriting projects that might suit them too)
- Build your platform, but in the meantime focus on direct pitching. Many ghostwriting clients don't even realize they need a freelance ghostwriter until you pitch them. For example, many wouldn't think to hire a freelancer for internal communication projects, but you could be the perfect fit.
Using Ghostwriting Projects in Your Portfolio
- Can you use ghostwritten work in your freelance writing portfolio? Yes and no.
- It's always a good idea to discuss this with clients up front when negotiating terms.
- If you sign a non-disclosure agreement that forbids you from even mentioning that you've worked with the company or on a particular project, you can't claim authorship in a portfolio. (Not all NDAs have those terms.)
- If sharing the ghostwritten work would violate a confidentiality agreement (such as sharing all or part of a business plan you ghostwrote), you also can't use the piece in a portfolio.
- It's not important to be able to include all, or even most, of your ghostwritten work in your portfolio. As long as you have a few key samples that get prospects' attention and demonstrate your skills, that will be enough. If someone wants to see something more specific, they'll ask.
- If you can't use a ghostwritten piece in your portfolio directly, you have other options. For example, a client might let you share a partial clip. You might be able to describe the project and name the client rather than sharing the actual sample. Or your client might give you a testimonial detailing the work you did. All of these serve the similar purpose of letting prospects know who you've worked with and on what types of projects. In other cases, a client might allow you to share work privately on-request even if you can't publicly claim authorship.
Links from This Episode
- Cathy Miller's blog: SimplyStatedBusiness.com
Get Your Writing Questions Answered
The All Freelance Writing Podcast regularly features community Q&As. So I'd love to hear your questions about freelance writing, blogging, or indie publishing. If you'd like me to consider answering your question in a future podcast episode, you can contact me in three different ways:
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