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Quick Tip: Keep Your Book Marketing as Creative as Your Writing

I’ve been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid. This week’s quick tip for writers is a bit of a lead-in to Friday’s podcast episode. There, we’ll explore ways indie authors … read more

Quick Tip: Tie Your Book to a Worthy Cause

When you promote a new book release, chances are good you’ll send out at least one press release. And one of the biggest book launch press release mistakes I see authors make is sending a release with nothing newsworthy to say. That fact that you’re releasing a new book is very rarely newsworthy on its own, unless you’re a well-known author. Instead, you can increase … read more

Ways Bloggers Can Minimize the Impact of Being on Skeazy Pitch Lists (Podcast)

  The latest episode of the All Freelance Writing Podcast is now live. As promised in my last post’s comments, it includes an extension of the Elance / Upwork fiasco with their lame blogger relations attempt. Then I move on to offer a few tips to bloggers who are tired of finding themselves on these lists. Also in this episode: Is there really a difference … read more

Use Ancillary Products to Promote Your Book (and Earn More Money)

Are you earning as much as you want to from your indie published books? Many authors aren’t happy with their sluggish sales. And when they come to me with marketing questions hoping to improve their situation, I often ask two questions: What does your marketing plan include? What other revenue streams have you set up around your book’s brand? If you’re still working on your book marketing plan, … read more

Weekend Reading: Author Branding

This week’s “weekend reading” collection is a follow-up to the last podcast episode, covering branding for writers. Enjoy! How Your WordPress Blog Can Build Your Author Brand By Bob Dunn at BobWP.com If you still aren’t sure what branding is, or how it applies to you as an author, this post is a good place to start. It guides you through some of the most … read more

Reader Question: Grammar, Second Languages, and Book Soundtracks

We have an interesting question for authors this week from an anonymous reader who created a soundtrack for their upcoming book. This is a topic that’s been on my mind recently as I was looking into BookTrack and also happened across an Amazon Prime music playlist featuring classical music for reading. While I’ve used soundtracks to help me write stories, listening to soundtracks or reading-specific playlists while I … read more

Distribute Your Book Launch Press Release the Right Way

Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it’s written. So today I’d like to share a few press release distribution tips for authors — things you can do to help your announcement get more attention, without being immediately dismissed. Here are three distribution tips … read more

Quick Tip: Don’t Blow Your Book Launch Press Release

If there’s one public relations tool that authors (and just about everyone else for that matter) gets wrong, it’s the press release. I see ignorant bloggers claiming “the press release is dead” all the time. They’re usually the ones who have used them wrong for years. In some circles they’ve become synonymous with “spam.” But thankfully the press release isn’t dead. And if you learn … read more