Browse the All Freelance Writing collection of marketing and PR articles below.
You’ll find posts covering how freelance writers can market their services more effectively, build visibility, strengthen positioning, and better understand the promotional side of client work.
This category is especially useful for writers working in content marketing, copywriting, business writing, press releases, and related specialties.
Marketing your freelance writing services through your network can lead to new business, month after month. While some of the projects you receive from your network will be right up your alley, others may be new to you. Over the past couple of months I have heard the phrase “can you do that for me” too many times! People who have trusted you to do
We talk a lot about how to market freelance writing services effectively. But how do you know when there’s a problem with your existing marketing and it’s time for a change? Here are five signs that your current freelance marketing sucks and that your marketing plan is overdue for a visit. You only attract low-paying clients — those unable to pay the freelance writing rates
Do you offer bulk discounts if clients order a large number of articles at once? Have you ever had a client or prospect pressure you to offer these kinds of discounts, saying they’ll order more if you lower the per-article rate? Many freelancers fall into the trap of offering bulk discounts because they think it will lead to more work. And it might. The problem
Time and time again I have talked about how to network your way to another freelance writing gig. While this is something that I strongly believe in, keep this in mind: you must be willing to return the favor. In other words, you cannot consistently look for the next job while never wanting to help anybody else out. During the last week of 2010 I
Some freelance writers make the mistake of putting their marketing plan on the backburner during the holiday season. While there is no denying that you want to spend time with your family and friends, this is one time of the year when networking should come naturally. Do you really want to pass up this opportunity? Here are three ways to connect with your network, as
Some of my best freelance writing gigs have come from people in my network. These are not necessarily people I have worked with in the past. Rather, they are professionals I have met and kept in touch with over the years. Here are three tips to successfully grow your network: Ask your closest clients and business partners for introductions. If you can get five people
Many freelance writers get into the rut of doing nothing more than sending query letters in hopes of obtaining new clients. While there is nothing wrong with this, at some point you need to leave your office and get into the “real world.” Over the past few months I have spent a lot of time networking with other professionals in person and over the phone.
Today’s post was inspired by a reader suggestion on Twitter. We’ll talk about how you can replicate the social “water cooler” experience with colleagues in a freelance setting, when you’re not all together working in the same office. The timing is perfect too. I just met fellow freelancer, Lori Widmer, for lunch last week. And yesterday morning I finished drafting the chapter in The Query-Free
Landing gigs by sending query letters is nothing new. Thousands of freelance writers send these letters to editors on a daily basis. With so much competition, it is essential that you do something to set yourself apart. Just recently, I decide to follow-up on a few queries with a quick phone call. While this takes a lot of guts, it is something that has paid
You have a fairly packed freelance writing schedule. You have client orders lined up for the next several weeks, and things look good. But then something happens. A project is cancelled. A client suddenly becomes non-responsive. You get a request to postpone something. Whatever the reason, you suddenly find yourself with a hole in your schedule — one that needs to be filled now at
It is one thing to send a query letter. It is another entirely to receive an answer – good or bad. Remember this: just because you send a query does not mean the editor has to respond to you. Here are three things you can do to increase your query letter response rate: 1. Address your letter to the right person. This is the number
How many times per week do you receive direct mail (post cards, sales letters, brochures, etc.) from local businesses? If you are like me, the answer is a lot! I am not the type of consumer that responds well to direct mail, but that’s just me. There are many people out there, including businesses of all sizes, that take a close look at every piece
As home-sitting, coffee-swilling, glasses and pajama-wearing writer types, we have to be super serious about our marketing efforts or our businesses will cease to be. Mostly this is because the people that we see everyday—our pets, children and spouses—make horrible clients. This compels writers embrace all sorts of different ways to market their business both aggressively and passively. Some examples include: Guest posting on blogs
Should you merge two of your blogs into one? How about combining your professional site and niche blog that are currently on different domains? Is it time to simply change the domain of your site for branding reasons? I’ve gone through a lot of site mergers and re-branding efforts over the years, and I’m going through another one right now. Today let’s talk about making
I just spent more than thirty minutes looking for an example to use in this post. The original plan was to take a comment or sales thread from a popular internet forum and point out some areas where the English phrasing could be improved to make this series a bit more “real-world”. I’ve abandoned that plan for the moment because I noticed a bigger problem
Last week was an interesting one for me in terms of responses to query letters. Two editors got back to me via email, both with the same response: we like your style and ideas, but have done too much like this in the past. Do you have any other ideas that we can run with? While some freelance writers may see this as a bad
Today we have yet another post inspired by @vcmcguire (you can ask your own questions which will appear on the blog by tweeting @queryfreewriter or emailing jenn@allfreelancewriting.com). She wanted to know how freelance writers can make time for pitching their services to new prospects, especially when they already have a fairly full schedule. First let’s talk about why you might want to keep marketing (or
Stacey Abler contacted me recently with a question about a new prospect. In her email she mentioned that she was considering offering a discount just because the contract could be a long-term regular one. My reaction was shock, followed by a “no, no, no….” Â Offering this kind of discount to a brand new client is a recipe for disaster. At the same time, I can
A funny thing happened to me last week. I received three call backs from companies I cold called in late July. While this happens from time to time, getting three call backs in one week was a unique situation. Of course, I am not complaining. Why did they call back? All three companies wanted more information on what I could do for them. Fortunately, I
Yesterday I asked on Twitter what All Freelance Writing’s readers wanted to learn about here. Courtney Ramirez responded saying that she wanted to learn more about breaking into newer and better freelance writing markets. It’s something I talk about a lot on this blog — setting higher freelance writing rates and how that often involves re-targeting your market. Now let’s talk about how to make
Although I don’t keep exact records, I would guess that I have made more than 500 cold calls in an attempt to better my freelance writing career. Over this time, I have learned quite a bit about the cold calling process including what works and what you want to avoid. Here are three tips that anybody can follow: 1. You must get the decision maker
If there’s one thing that can help you earn more through your freelance writing business, it’s understanding your target market. You can’t jump into business blindly and expect to succeed — or at least not excel. Are there cases of dumb luck? Sure. But don’t expect to be one of them. Instead you need to focus on two things: what you’re selling, and who you’re
I recently received an interesting reader question from Jazmin of Capital Web Writing. Her question was about whether or not it would be appropriate for her hubby to accompany her to a conference, especially given his unique quirks. She gave me permission to share the email and my thoughts here. I’d like to hear your thoughts on the topic as well. Here’s the email: I
Cold calling is a great way to land new clients, while spreading the word about the services that you offer. The main issue with this way of marketing is that you are going to get turned down more times than not. With this in mind, you need to have a good follow-up strategy in place. In other words, one call is not often usually enough
As you know, marketing your services as a freelance writer is important – there is no two ways about it. Although it is good that you are spending time on marketing, it is essential that you stay as organized as possible. There are several reasons for this: 1. When you are organized it is simple to see what is and isn’t working. Are you having
I’m naturally a bit of a reclusive person.  I enjoy working with others and socialising with groups of friends, but I tend to find that if I can do something by myself rather than with others, I generally will. Since being a freelance writer, however, one of the most important points I’ve learnt  is that networking with other writers is key to developing your writing
Are you looking for a creative way to market your freelance writing services? Are you trying to stand out in the crowd? If so, you may want to create a free report as a way of increasing exposure and hopefully adding new clients. The number one benefit of a free report is that most people will take advantage if they know about it. After all,
From time to time I run into this situation: my schedule becomes so full of projects that I barely have enough time to market my services. While it would be easy to let this slide for a few weeks (or even longer) I know that marketing is the key to long term success. For this reason, I always find time to send query letters, make
As you know by now, marketing is a big part of achieving success as a freelance writer. But along with this, it can also take up a big chunk of your day if you are not careful. While you want to spend time marketing your services, you still need to complete your client work on time. By creating standard templates that can be easily customized,
One of the very first gigs I got over a year ago when I started full time freelancing was to work on the Twitter account of a life insurance company. The company actually found me through my own Twitter ramblings and still decided to hire me to do the same for them. Since that time I’ve had many different social networking clients and I’ve answered