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5 of the Best Premium WordPress Themes for Authors

If you’re thinking about launching a new author website or blog on WordPress, a good place to start is choosing an appropriate design. Today I’d like to share a bit of inspiration. Here are some of the best premium WordPress themes for authors that I’ve recently come across. These themes are designed to do more than host your author blog. They’re designed to help you … read more

Weekend Reading: LinkedIn Marketing for Writers

This weekend let’s talk about marketing your freelance writing services (or marketing your books and blogs for that matter). Specifically, let’s explore LinkedIn marketing. I’ve put together three relatively recent resources that will hopefully help you get a handle on LinkedIn marketing. Rather than our typical “weekend reading” in this case we have one article, one infographic, and a slideshow. Enjoy! Is the LinkedIn Publishing … read more

The 30 Day Marketing Challenge for Writers (Free Tracker)

The New Year is a great time to tackle a new writing challenge. So why not start with a 30 day marketing challenge? The goal of this challenge is to do something to market your writing every day for 30 days. That could mean promoting your freelance writing services. It could mean book marketing. Or it might involve marketing your blog. Here’s a free tracker … read more

Quick Tip: Build Relationships With Reviewers Well Before Your Book Launch

When you try to land reviews for your new book, the last thing you want is to be just another random new author reviewers have never heard of. Yet it’s not uncommon for authors, and especially indie authors, to wait until the last minute to think about book reviews. So for this week’s quick tip, let’s make sure you don’t fall into that group. Rather … read more

71 Tools and Tactics for Your Book Marketing Plan

In my recent book marketing plan series I shared a book marketing plan outline. One element of that outline involved marketing and PR tactics to support your larger promotional strategy. These are the specific things you’ll do to promote your book and your visibility as an author. While I’m working on a short e-book covering basic book marketing and PR tactics, I wanted to give … read more

Book Marketing Timeline: From Pre-launch to Post-launch

In my free book marketing plan outline, I suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. But when exactly should you pursue each promotional tactic you’re considering? This post offers a book marketing timeline that you can use as a guide. This book marketing timeline includes … read more

Free Book Marketing Plan Outline

Continuing with this week’s series on book marketing plans, it’s time for a freebie. This is a book marketing plan outline that you can use This book marketing plan outline is a short form “real” marketing plan for indie authors (meaning it goes beyond a simple, and often untargeted, list of tactics). While a simple list might be fine when pitching publishers, a list of marketing … read more

Book Marketing Plans: Keep Market Research Simple

Market research is an essential step in creating a book marketing plan. But it doesn’t have to be as scary, dull, or time-consuming as you might think. You can’t afford to ignore it. So why not keep it simple? In this post, my goal is to help you do just that — simplify market research for your book marketing plan by helping you focus on … read more

Book Marketing Plan Basics

Today marks the first day in a week-long blog series on book marketing plans. In addition to sharing some background on what book marketing plans are all about, I’ll also release a few fun tools and resources to help you create your own. Let’s kick things off with a quick introduction to book marketing plans. Who needs them? What can they do for you and … read more

Quick Tip: Conduct an Author Website Audit

It’s not enough to simply have an author website. You need to make sure the website you have actually works for you. It has to reach whatever goals you set for it. And if it’s not currently doing that, you should consider making some changes. Not sure if your author website needs work? Conduct a simple website audit to find out. What is a Website Audit? A website audit … read more